Performance Engine 03
Pento Growth.
Turn diagnosed dentistry into completed dentistry.
Structured case conversion that connects clinical opportunity to financial performance — production from the patients you already have.
Positioning
Growth from the patient base you already have.
Pento Growth connects clinical opportunity to financial performance. Before another marketing dollar is spent, the practice captures the diagnosed treatment, lapsed patients and recall opportunity already sitting in the system.
Dx→Cx
Diagnosed to completed conversion tracked
TC
Treatment coordinator training and cadence
Recall
Optimized reactivation and follow-up
De novo
Support for new location growth
Capabilities
What's inside Pento Growth.
- Treatment coordination
- Case-acceptance analytics
- Unscheduled treatment recovery
- Patient reactivation
- Recall optimization
- Treatment-plan follow-up
- Patient financing workflows
- Front-office and treatment-coordinator training
- Provider productivity
- Growth planning
- De novo growth support
Why it matters
Case acceptance is an operating system, not a personality trait.
Recover unscheduled treatment
Diagnosed-but-unscheduled dentistry is quantified, prioritized and worked with structured follow-up.
Train the conversion team
Front-office and treatment-coordinator training with financing workflows that remove the affordability objection.
Measure every provider
Case-acceptance analytics by provider, procedure category and location — coaching grounded in data.
Pento Patient Growth Engine™
Compete for Patients Like a DSO.
Without Becoming One.
Large DSOs have centralized marketing teams, sophisticated digital advertising, call centers, conversion technology, analytics and significant patient-acquisition budgets. Most independent practices have a website, an agency, a front desk and several disconnected systems — with limited visibility into which marketing dollars actually produce completed treatment.
Pento Patient Growth Engine™ brings institutional patient-acquisition infrastructure to the independent dental practice.
01 — Find the right patients
Turn marketing spend into qualified patient demand.
Pento builds data-driven patient acquisition around the procedures, providers and available capacity that actually matter to the business — demand aligned to economics, not raw lead volume.
Procedure campaigns
Pento does not simply generate leads. Pento generates patient demand based on the practice's actual capacity and financial opportunity.
- Local market and demographic intelligence
- Procedure-specific patient acquisition
- Search and paid media optimization
- Social and omnichannel campaigns
- Geographic targeting
- Competitor and market analysis
- New-patient demand forecasting
- Provider capacity analysis
- Location-specific campaigns
- High-value procedure campaigns
02 — Convert demand 24/7
Your practice closes. Patient demand doesn't.
An AI-powered acquisition and conversion layer engages prospective patients outside normal office hours — removing the friction between patient interest and a scheduled appointment.
- Website AI patient concierge
- SMS and text engagement
- Immediate lead response
- Common non-clinical treatment questions
- Location and provider information
- Financing information
- Insurance participation information
- Appointment qualification
- Direct scheduling where integrations permit
- Missed-call follow-up
- Abandoned-inquiry recovery
- Multi-location routing
- Human escalation
The standard
Every Inquiry. Every Hour.
Every Opportunity.
Pento helps turn patient interest into scheduled appointments — even when your front desk is busy or your practice is closed.
Pento AI does not diagnose, recommend treatment or replace clinical judgment. Figures shown are illustrative interface examples for demonstration purposes and do not represent claimed Pento customer results.
03 — An AI-enabled front desk
AI augments the front desk. It does not replace it.
Routine, repetitive conversations are automated so your team can focus on patients in the chair and the complex conversations that require human judgment.
Traditional independent practice
- Website form
- Patient waits
- Front desk calls tomorrow
- Voicemail
- Manual follow-up
- Lead disappears
Pento-powered practice
- Patient inquiry
- Instant AI engagement
- Qualification
- Appointment scheduling
- PMS / patient engagement integration
- Staff handoff
- Treatment opportunity tracked
04 — Revenue attribution
Stop measuring leads. Start measuring production.
Most dental marketing reporting stops at clicks, calls and leads. Pento connects ad spend to inquiry, appointment, show, treatment presented, case acceptance, production and collections.
Patient acquisition attribution — trailing 90 days
Illustrative01 — Marketing Spend
$18,400
02 — New Patient Opportunities
312
03 — Appointments Scheduled
184
04 — Patients Seen
157
05 — Treatment Presented
$286,000
06 — Treatment Accepted
$181,000
07 — Collected Revenue
$143,000
08 — Patient Acquisition ROI
7.8×
Know which marketing dollars become dental revenue.
Figures shown are illustrative interface examples for demonstration purposes and do not represent claimed Pento customer results.
05 — Closed-loop growth
Patient acquisition governed by Pento Intelligence.
This is not a marketing service bolted onto a practice. Intelligence identifies unused capacity and economic opportunity, Growth creates and converts demand, and Intelligence measures the financial result.
Pento Intelligence
Detects unused capacity
Implant provider has approximately 1.5 unused clinical days per week.
Pento Growth
Recommends a demand strategy
Increase implant patient acquisition within a defined geographic radius.
Patient Growth Engine™
Launches the campaign
Targeted implant demand generation aligned to provider capacity.
AI Conversion
Engages and qualifies 24/7
Prospective patients are answered, qualified and scheduled around the clock.
The Practice
Presents treatment
Consultation occurs and the clinical team presents the case.
Pento Intelligence
Measures the result
Acquisition cost, case acceptance, production, collections and ROI.
06 — Pento AI Insights™ for growth
Growth recommendations with a financial case attached.
Pento surfaces where demand generation should go next — grounded in capacity, conversion and realized revenue.
Dr. Smith currently has approximately 11 hours of unused monthly implant capacity. Based on current case economics, filling 50% of this capacity could generate approximately $22,000 in additional monthly production.
~$22,000 monthly production
Implant campaigns generated 4.8× higher collected revenue per marketing dollar than general dentistry campaigns during the past 90 days. Consider reallocating 20% of the current acquisition budget.
4.8× revenue per dollar
42 implant inquiries were generated this month, but only 18 consultations were scheduled. Conversion is below the Pento peer benchmark.
8–10 additional consultations
27% of digital patient inquiries occurred outside normal business hours. Introduce automated after-hours engagement to reduce response time.
Response time under 60 seconds
Location #3 has 22% more available hygiene capacity than your other locations. Shift the next new-patient campaign toward this location.
22% capacity reallocation
Figures shown are illustrative interface examples for demonstration purposes and do not represent claimed Pento customer results.
The bigger Pento story
Intelligence → Growth → Revenue → Intelligence.
A DSO does not win because it has one better piece of software. It wins because its operating systems work together. Pento brings that same integrated operating model to independent dentistry.
Pento Intelligence
Find the opportunity.
Identifies capacity, performance gaps and financial opportunities.
Pento Growth
Create and convert demand.
Patient acquisition, AI engagement, scheduling, treatment coordination and reactivation.
Pento Revenue
Turn production into cash.
Eligibility, claims, AR, payer optimization and collections.
Pento Intelligence
Measure the result.
Revenue attribution, EBITDA impact, benchmarking and next-best action.
Get started
Start with the Pento Performance Score™
Every Pento relationship begins with a comprehensive assessment of your practice — financial, operational, revenue-cycle, payer and growth performance.
Independent Dentistry. Institutional Advantage.